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SAMPLE PR DOCUMENTS
All of the following documents were created for class assignments.
Local Event
The Frisco Pet Protection Center is participating in the "Clear the Shelters" nation-wide event this summer. Clear the Shelters is a day where the goal is to help as many pets find their forver homes. Clear the Shelters began in North Texas, and has now spread across the nation.
Communications Plan
I collaborated with a team in my Public Relations Communications class to create a 2016-2017 communications plan for Carry The Load, a nonprofit based in Dallas. At the end of the semester, we presented our communications plan to Carry The Load and received positive feedback from the organization. After the presentation, they informed us that they plan to use our balloon release idea for this year's Dallas Memorial Day Rally.
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Communications Plan
Communications Audit, SWOT Analysis, Social Media Plan, Work Products, etc.
Crisis Communications Drill
This was a class assignment. We had a limited amount of time to tend to a company "crisis" at the Texas Relief Fund and had to create a comprehensive strategy and communicate with internal and external publics. This "crisis" happened after class hours and students had no preperation for the assignment.
Earned Media Analysis
This was done for a class assignment. I researched Playboy's strategy for their new magazine's release (published February 2016), and the earned media they received.
Crisis Communications Analysis
This was a class assignment. I wrote a blog post about the Delta Airlines power outage that occurred August 8, 2016, and evaluated how the airline handled the crisis.
Op-Ed
Arts Incubator of Richardson (A.I.R.) is a local nonprofit in Richardson, TX. They aim to promote art and eventually create a space where local creatives can work. This op-ed focuses on the mental health and societal benefits of having a space for art in the community.
Communications Plan
Richardson Living Magazine is a locally run publication in Richardson, TX. Recently, they have been trying to expand their reach and gain publicity within the community. I created a communications plan for the publication.
Local Media Release
This was a class assignment. The Richardson Symphony Orchestra recently announced their 2016 - 2017 season. One of their concerts includes the Hamilton Park Baptist Church Men's Chorus. We created a media release for the Richardson Symphony Orchestra including two news releases and two fact sheets, simple and complex.
National Product Release
Orange, a national technology company, is releasing their new wrist mobile watch called "The Juice". The Juice was designed by Kim Kardashian, and has advanced technology that will pave the way for tech-trends to come.